What can you expect when you work with SMITH co?

Mutual respect, trust, collaboration, focus, high energy, creativity, humor, and FUN. Most importantly delivering the insights that will make you better, stronger, and more resilient.

Our Process to Ignite Your Sales.

Our solutions are as unique as your challenges. Whether you need to build revenue quicker, get your mojo back, win work you love, or have the money to create the changes you want to see in the world, SMITH co. is here to support you across all aspects of your sales funnel. We apply our process to every project. That’s why we get results.

Assess

Every project begins with a deep dive to better understand both the symptoms and root causes of your sales issues. When all of the blind spots are uncovered, the issues become clear.

Reframe

This is part of our secret sauce. We take what we learn from our sales assessment and reframe each issue using a variety of lenses to create a new way to visualize the issue and develop solutions.

Plan

Without a sales roadmap, it is nearly impossible to reach a destination. Creating a clear plan with goals, objectives, and outcomes means the solutions we implement won't just sit on a shelf; they will get results.

Prioritize

You take the lead. We use a systematized approach, allowing you to choose where to focus first because you know your business the best. Then we align our scope and strategies with your available time, budget, and team.

Implement

Enough talking; now it’s time for action. Whether it’s a 30, 60, or 90-day implementation, you will have the tools and structure to get the job done and accomplish your sales goals. We are here to support you 100%

Track

You can’t move what you can’t measure. Data and insight allow you to confirm that your sales process is working something and identify and improve what isn’t. Without data, it’s difficult to move beyond the gut check.

Here are some sales resources, podcasts, and websites we are currently obsessed with.

The 2BOBs Podcast with David C. Baker & Blair Enns

Agencies and creatives, this is for you. Great conversations about pricing, value, utilization traps, running, and managing a creative shop. So worth the listen.

The Introvert’s Edge - How the Quiet and Shy Can Outsell Anyone. - Matthew Pollard

If you think great salespeople are all extroverted crowd seekers out in the spotlight, think again. Matthew Pollard frames this concept with tips and easy tools so that anyone, despite their personality type, can become a great salesperson.

The HYPE Handbook - Michael F. Schein So many great ideas here to rethink your story and approach. Michael Schein is a hype artist himself and practices what he preaches.

Gartner Their guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. Their ongoing research keeps large or small businesses innovating.

Value Proposition Design - How to create products and services customers want. - Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith. If you haven’t heard of strategyzer.com or the team there, they are a font of great and simple tools to use to define and test your value proposition, build a better business model, or test a business idea. Well worth a visit with many free downloadable tools.

How to Fascinate Test. - Not your average personality assessment.

The infamous brand expert Sally Hogshead believes that to become more successful; you don’t have to CHANGE who you are... you have to become MORE of who you are. This is a great tool for taking your teams to the next level and understanding your true VALUE.

We want to work with you.

Reach out today to uncover your sales blind spots, diagnose some common root causes of sales stagnation, and receive expert insight to start your sales transformation. Sign up for our Free 30-Minute session.

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