Strategic Sales Coaching
Make More, Work Less
Hey ladies, I know sales gives you all the feels: anxiety, discomfort, excitement, and energy. No matter how you FEEL about sales, it’s what you DO that matters. Earn more reliable revenue in less time, charge for your value, and build an effective process or team. I’ll show you how.
About Lisa J. Smith, CEO
HI. I passionately believe that sales are the catalyst that can transform a business from surviving to thriving. I work every day with Women & BIPOC business owners who want to create scale and stability in their businesses.
If you’re an ambitious woman feeling stuck, my do-it-with-you approach ensures you’ll have a personal coach and accountability partner to take your business to the next level. I provide the strategy, perspective, and resources for you to realize sales success.
My Mission
To empower women with the strategic sales expertise, training, and tools to realize their true worth.
My Commitment
My commitment runs deeper than increased revenue. I’m driven by a vision of a future where women have the power, control, and capital to make an extraordinary impact in their industry and communities.
Sales Coaching Services
Say hello to sales coaching curated to your unique needs. Whatever your sales challenge: leads, process, pricing, or retention, I’m here to get tangible results. My goal is for your investment to pay for itself before we’re through.
Scale for Success
Ideal for business owners looking to step out of the primary sales role and hire a salesperson. You’ll gain strategies, processes, training, and tools. Get time back to work ON the business again.
Smart Sales Solutions
For the small business owner or solopreneur who wants to increase and stabilize revenue, my approach boosts your confidence and pricing so that you make more money and sell effectively.
Curated Coaching
Real-time coaching customized for you to unlock your potential, remove your sales obstacles, and realize your goals faster. Test new tools and techniques with an expert at your side.
Client Results
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Michelle Marns – Founder CEO WeSparkle
“Lisa's broad expertise in sales, SaaS, and her practical, can-do methods really helped me build confidence in how I approached the sales process! Specifically, reworking my sales pitch and demo experience. Thank you, Lisa, for coaching me and helping us to improve our sales process!”
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Danae Gabriel – Founder SuperBloom Talent
“Working with Lisa has been one of the best decisions we have made. Lisa took the time to learn the ins and outs of our business. Each session built upon the one before but also allowed us to pivot as new challenges arose. Now, we have a robust strategic sales plan and the action items to reach our goals. Her energy is contagious, and it's clear she is genuinely passionate about women and minority-owned businesses succeeding.”
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D’nelle Dowis – Founder Berry Interesting Productions.
“We wholeheartedly recommend SMITH co. Lisa's powerful combination of confidence-boosting coaching and the exceptional quality of her deliverables is truly transformative. The tangible results we've achieved underscore the effectiveness of her approach. Thanks to her advice, we've tripled the average dollar amount of our project-based work and raised our prices 15% across the board.”
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MJ Reiner – Founder CEO Summerland Education
“Lisa brings passion, power, and know-how to the sales process and showed me how to get where I want to go. She helped me see things differently so I could execute in new ways. Perhaps even more importantly, she believed in me first. If you are looking to go to the next level of sales, Lisa is that coach for you.”
ANNUAL REPORT 2024
What Female Business Owners Really Think About Sales
Download Smith Company’s groundbreaking research report on female-led businesses. Explore the complex attitudes, habits, and emotions of women running a business in 2024.
Speaker Showcase
Lisa is a sought-after speaker and sales trainer. She’s passionate, funny, and dynamic. Her goal is to unlock the sales roadblocks women business owners often encounter. Why not book Lisa for your next workshop, webinar, podcast, or keynote?
Her most popular speaking topics are:
Why Introverts make the BEST Salespeople
5 Steps to Reframe Your Sales Process
The Value Pricing Mindset
Mastering the Art of Micro-Negotiation
Speaker Highlight
Discover the game-changing strategy recommended by Lisa J. Smith, CEO of SMITH co., to stand out from the crowd: focusing on your WHY. Inspired by Simon Sinek's renowned TED Talk, this approach emphasizes the reasons behind your company's creation, your passionate drive, and the superior results you deliver compared to competitors.
FEATURED BLOG
FEATURED BLOG
